About Michelle Boag.

Michelle Boag is Executive Director of Ogilvy NZ, one of New Zealand's largest advertising agencies.   Michelle is one of New Zealand’s leading public relations practitioners, with thirty years of experience in the world of government, consultancy and corporate public relations.   A former Press secretary to several National Party Leaders and Prime Ministers, she also has an extensive background in the not-for-profit world, as a Trustee of the Auckland Rescue Helicopter Trust, a member of the Eden Park Trust, a former Trustee of Surf Livesaving and a former President of Variety, the Childrens Charity. 

Her corporate career included five years as General Manager, Corporate Affairs for DB Breweries and a similar period as Director of Corporate Affairs for merchant bank Fay Richwhite.

Following a  period as President of the NZ National Party in 2002, Michelle set up a boutique recruitment agency specializing in the recruitment of public relations and communications practitioners.  In September 2008 PR People was acquired by the Momentum Group of Companies, one of New Zealand’s largest, privately-owned recruitment companies with 70 staff in Auckland and Wellington. Michelle left Momentum in February 2011 to join Ogilvy but Momentum continues to operate the PR People business providing permanent, full and part time candidates with credentials in the public relations, marketing communications, sponsorship, events, business development and communications sectors. 

Contact Details:

Michelle Boag

+64-21-940884

michelle.boag@ogilvy.co.nz