launch of boagallanpirie



Experienced practitioners Michelle Boag, Cedric Allan and Andrew Pirie have launched a strategic communications consultancy designed to meet evolving client needs in today’s business environment.

Director Michelle Boag says that at a senior level, client demand for communications and lobbying skills is increasingly focussed on achieving specific outcomes aligned to strategic business initiatives.

“In a small country like New Zealand, it is essential to have a keen knowledge of the influences that impact on business and organisations - whether they be central or local government, media or public and interest groups.  The extensive networks of the three principals of Boag Allan Pirie and their combined expertise of over a century in the public affairs and communications industry means we are well placed to assist companies and organisations with their critical business issues,” she said.

“Frequently, no single discipline can deliver the outcome a client seeks – rather it is a matter of defining a coherent overarching strategy and having it executed by a team of handpicked specialists, working at the most senior levels.  At Boag Allan Pirie we will work collaboratively with specialists in the legal, financial, environmental, iwi and community engagement sectors when the client’s best interests dictate that this approach is appropriate,” she said.

The new firm – Boag Allan Pirie Ltd - is already working on a number of assignments.

 “Our intention is not to build an agency ‘factory’ where more junior people need to be continually supplied with work,” Boag says. “We have deliberately chosen an operating model for which there is clear market demand, where clients will benefit from close interaction with the senior principals, and where we will hand-pick other consultants and specialists to work with us on particular assignments and contribute their particular skills. In doing so, we will be open to working collaboratively with others in the communications field.”

A former National Party president and public relations recruitment specialist, Boag ‘s most recent role was Executive Director of one of New Zealand’s largest advertising agencies, Ogilvy.  She is also a previous manager of public relations consultancies Hill and Knowlton and Consultus. 

Allan, a former national president of the Public Relations Institute of New Zealand, has built a number of New Zealand’s largest PR consultancies and has extensive experience in property, infrastructure and local government, as well as issues and reputation management.

Pirie, who returned to New Zealand four years ago after more than a decade overseas as Asia Pacific head for Weber Shandwick, one of the world’s biggest PR firms, has a strong background in financial communications and issues management. His Asian experience is also highly relevant as New Zealand’s business links with Asian growth economies continue to strengthen.


Boag Allan Pirie Ltd:   09 3651546, Level 1, 20 Beaumont Street, Auckland Central

Michelle Boag:  021940884;

Cedric Allan:  021928038;

Andrew Pirie:  02102537357;


Posted on Thursday, March 8, 2012 by Registered CommenterMichelle Boag | CommentsPost a Comment | EmailEmail


If you're feeling like an international focus in your career, this is a good time to consider some new opportunities.  Kea New Zealand is looking for a Communications Manager to replace Susan Cresswell who is off to Wellington.  It's a great job working with high profile and entrepreneurial people, based in the trendy Generator offices in Customs St East, and would suit an up and coming PR practitioner with an interest in social media marketing.   Email your CV to

If you're feeling particularly adventurous, want a real change and have some financial services experience in your career, then recruiter and former PR practitioner Margo Tait, now based in Hong Kong for Inspire Search and Selection, has some great communications opportunities in Hong Kong and Singapore.  Email  She'll be happy to have a discussion with you about what its like to work in the East.  Many have done it and some are still there!

Posted on Tuesday, September 13, 2011 by Registered CommenterMichelle Boag | CommentsPost a Comment | EmailEmail


Well who would have thought that the previous two items would be related?  Greg Shand, formerly of BBG, has been appointed to the Mediaworks Public Affairs role and already has his feet under the desk  - with some big challenges to address.   We still await news of the TVNZ appointment.  Meanwhile, over at SKY TV, long time Director of Communications Tony O'Brien has stood back from the communications aspects of the business to focus entirely on Government Relations, facilitating the internal appointment of former head of the DVD business Kirsty Way into the role of Head of Corporate Communications.

Posted on Tuesday, September 13, 2011 by Registered CommenterMichelle Boag | CommentsPost a Comment | EmailEmail



The planets must be in alignment in the world of broadcasting, with Mediaworks,  TVNZ, and now we hear The Radio Network all looking for Heads of Corporate Affairs.  Mediaworks have been looking for some time after Marketing and Communications Director Roger Beaumont announced his decision to seek new horizons after 10 years with TV3 and its parent company (rumoured to be heading back to work with former colleague Barbara Chapman, now returned from Australia as CEO of the institution where she made her mark as Marketing Director. Now TVNZ's Head of COrporate Affairs, Peter Parussini, is off to another bank - ANZ, who are shifting their corporate affairs function from Wellington to Auckland.  Parussini is due to take up his new position in July.



Posted on Tuesday, June 14, 2011 by Registered CommenterMichelle Boag | CommentsPost a Comment | EmailEmail


Greg Shand, a 25 year veteran of Baldwin Boyle Group and one of the country's pre-eminent PR practitioners, has announced today he is stepping down from the consultancy.   Highly respected as a strategic thinker in the world of corporate PR, Shand was one of the few who made a very successful transition from political journalist to PR maestro and played a major role in the development of BBG both in New Zealand and in Asia, where he ran some of the company's operations for some time.

Shand is close-lipped about his next step, but he is unlikely to be hanging out a shingle to compete with his former colleagues, despite the lack of golden handcuffs.   With his shareholding in BBG passing to what the PR firm describes as "a new generation of management", Shand is now free to pursue whatever new opportunities present themselves.   With some personal challenges in recent years now behind him, he is said to be looking forward to his new-found freedom and is unlikely to be making any substantive decisions until he has had a chance to relax and enjoy being a free agent for a while.  Enjoy the rest Greg - you deserve it.

Posted on Thursday, March 31, 2011 by Registered CommenterMichelle Boag | CommentsPost a Comment | EmailEmail
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